Apple plans to let users decide for themselves how to manage their iPhone’s battery usage. While details are currently thin on the ground, this will be accomplished by an iOS update dropping soon. Apple CEO Tim Cook revealed this in an interview mostly covering Apple’s tax affairs.
Apple Gets Caught Slowing Down Old iPhones
In December 2017 it was revealed that Apple has been slowing down old iPhones on purpose. Contrary to popular belief this wasn’t designed to force people to upgrade. Instead, Apple was trying to prevent older iPhones from shutting down when their aging batteries start struggling.
The mostly negative reaction to this revelation must have taken Apple by surprise. After all, it hadn’t tried to hide the update which introduced this feature. Several angry editorials and numerous threatened lawsuits later, and Apple has decided to give iPhone users a choice.
Tim Cook Promises to Right This Wrong
In an interview with ABC News, Cook said, “When we did put it out, we did say what it was, but I don’t think a lot of people were paying attention and maybe we should have been clearer as well. And so we deeply apologize for anybody that thinks we had some other kind of motivation.”
Apple Always Thinks It Knows Best
It’s clear Apple had its users in mind when it started slowing down old iPhones. However, it messed up by not signposting the change clearly enough, and not letting each individual user decide for themselves. This update should make everything right again. Until next time.